2009-2017
How prAna achieved double digit growth in the men's category, utilizing our services during a recession while competitors experienced double digit losses
Born From the Experience, prAna creates mindfully-designed, multi-functional apparel for adventurous spirits to purse their passions. Originally born from climbing and yoga, today prAna makes clothes that help people thrive in any environment.
"Benji brought a fresh perspective and attention to detail never seen in our industry. Samples, prototypes and first production was always spot on - his tech packs were unparalleled.
His visionary design, eye for unique color harmonies and fabric innovations propelled our men's collection to be the most revered brand in the Outdoor Industry."
-Beaver Theodosakis, prAna founder
APPROACH
Created trend, design and color forecasting reports
Supplied sales analysis, built and managed margin line plans
Designed, sketched and created color CADs for men's apparel
Built tech packs/specs and custom designed/developed materials
Sourced materials through mills and offered factory allocation
Our fresh, outside perspective helped prAna to see opportunities that many companies generally overlook. We seamlessly integrated our expertise with prAna's in-house team.
45% reduction in human resource cost
Increased gross margin: from 38% to 50%
28% sales revenue increase first year
Men's growth from 18% to 45% of total revenue
Seven continuous years of double digit growth
RESULTS
CONCLUSION
Our multi-faceted approach enabled us to vertically streamline functions, save time, reduced costs, maximize profits and grow the men's line in a category that was flat.